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Retailing Management 10Th Edition By Michael Levy - Test Bank

Retailing Management 10Th Edition By Michael Levy – Test Bank

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Edition:
10th Edition
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Retailing Management 10Th Edition By Michael Levy – Test Bank

Retailing Management, 10e (Levy)

Chapter 5   Retail Market Strategy

1) A retail format describes the nature of the retailer’s operations that it will use to satisfy the needs of its target market.

Answer:  TRUE

Explanation:  A retail format describes the nature of the retailer’s operations—its retail mix (type of merchandise and services offered, pricing policy, advertising and promotion programs, store design and visual merchandising, typical locations, and customer services)—that it will use to satisfy the needs of its target market.

Difficulty: 1 Easy

Topic:  What is a Retail Strategy?

Learning Objective:  05-01 Define retail strategy.

Bloom’s:  Remember

AACSB:  Reflective Thinking

Accessibility:  Keyboard Navigation

2) After selecting a target market and a retail mix, the final element in a retail strategy is the identification of prospective wholesalers.

Answer:  FALSE

Explanation:  After selecting a target market and a retail mix, the final element in a retail strategy is the retailer’s approach to building a sustainable competitive advantage.

Difficulty: 1 Easy

Topic:  What is a Retail Strategy?

Learning Objective:  05-02 Illustrate how retailers build a sustainable competitive advantage.

Bloom’s:  Remember

AACSB:  Reflective Thinking

Accessibility:  Keyboard Navigation

3) Building strong relationships with wholesalers is one of the three approaches for developing a sustainable competitive advantage.

Answer:  FALSE

Explanation:  Three approaches for developing a sustainable competitive advantage are (1) building strong relationships with customers, (2) building strong relationships with suppliers, and (3) achieving efficient internal operations.

Difficulty: 1 Easy

Topic:  How Retailers Build a Sustainable Competitive Advantage

Learning Objective:  05-02 Illustrate how retailers build a sustainable competitive advantage.

Bloom’s:  Remember

AACSB:  Reflective Thinking

Accessibility:  Keyboard Navigation

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