Social Psychology 6th Canadian Edition By Myers – Test Bank

1. According to the text, persuasion efforts to change Canadian’s attitudes toward _____ have been successful. seat belts wearing

Multiple Choice Question
2. Good persuasion is called ____________; bad persuasion is called _____________.

the illusion of invulnerability; the availability heuristic → education; propaganda

the vivid appeal; emotion-arousing appeal propaganda; education

Multiple Choice Question
3. According to the text, persuasion in everyday life is

diabolical. → inevitable. avoidable.

none of the choices are correct.

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

Multiple Choice Question
4. Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

→ central and peripheral. persuasion and conformity. normative and informative. none of the choices are correct.

Multiple Choice Question

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

5. According to the text, the factor that determines whether we call attempts at persuasion “education” or “propaganda” is whether

→ we believe them or not.
we know the communicator or not.
the message is rational or emotional in tone. the message is one-sided or two-sided.

Multiple Choice Question
6. ___________________ occurs when people are influenced by incidental cues.

The central route to persuasion
→ The peripheral route to persuasion

The fundamental route to persuasion None of the choices are correct

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

Multiple Choice Question
7. People who are motivated and able to think through an issue are best persuaded by

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

→ central route processing. peripheral route processing. heuristic route processing.
the elaboration likelihood model.

keep in order 

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Multiple Choice Question Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

8. Marlene is a member of her school’s debate team and was watching the political debates on TV. She felt that Candidate A had weak arguments about many issues important to her such as educational funding and crime control, and noticed that Candidate B was a handsome man that had a real “honest” look about him. According to the routes to persuasion, which candidate is Marlene most likely to vote for?

She will vote for Candidate A. → She will vote for Candidate B.

She will have no preference for either candidate.
She won’t choose either candidate and refrain from voting.

Accessibility: Keyboard Navigation Bloom’s: Understand Multiple Choice Question Learning Objective: 05-01 What Paths Lead To Persuasion?

9. A representative from “Mothers Against Drunk Driving” is visiting a high school to give a presentation about the dangers of drinking and driving. What would be her best strategy to persuade the students to avoid driving while drunk?

→ Get the students to think deeply and seriously about the issue.
Give an entertaining presentation, with the real message disguised by an enjoyable format. Bring in a glamorous spokesperson to appeal to the students.
Use simple and familiar language.

Accessibility: Keyboard Navigation Bloom’s: Understand Multiple Choice Question Learning Objective: 05-01 What Paths Lead To Persuasion?

10. Smart advertisers adapt ads to their consumers’ thinking, and the consumers respond with favourable thoughts. This process is referred to as

the central route to persuasion.
→ the peripheral route to persuasion.

automatic persuasion.
the heuristic route to persuasion.

Multiple Choice Question
11. When people are thinking carefully, they rely not just on the strength of persuasive appeals but on _____________ as well.

→ their own thoughts in response what their friends think

the attractiveness of the speaker the number of arguments

Accessibility: Keyboard Navigation Bloom’s: Remember Learning Objective: 05-01 What Paths Lead To Persuasion?

Multiple Choice Question
12. High effort is to ___________ as low effort is to ___________.

→ central; peripheral peripheral; central

heuristics; incidental cues persuasion; conformity

Multiple Choice Question
13. Which of the following is a hurdle that must be cleared before a message is likely to persuade?

→ Attention
Peripheral processing

Central processing
All of the choices are correct

Multiple Choice Question

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