Sports and Entertainment Marketing 4th edition by Kaser - Test Bank

Sports and Entertainment Marketing 4th edition by Kaser – Test Bank

$25.00

Edition:
4th Edition
Format:
Zip File
Resource Type:
Test Bank
Duration:
Unlimited Downlaod
Delivery:
Instant Download

Description

Sports and Entertainment Marketing 4th edition by Kaser – Test Bank

Its a test bank not a textbook

Table of content 

1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Product is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.

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