STRATEGIC INNOVATION MANAGEMENT By TIDD BESSANT – TEST BANK

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STRATEGIC INNOVATION MANAGEMENT By TIDD, BESSANT – TEST BANK

Testbank questions

Chapter 06 Sources of Innovation

Correct answers are indicated with a *

1. ‘Knowledge push’ refers to:
   1. a software tool for accelerating product development
   2. creating innovation opportunities from the results of knowledge production –f or example through R&D*
   3. a government policy approach to fund high tech cities
   4. a venture capital agency

1. ‘Need pull’ only refers to innovations linked to commercial markets
   1. True?
   2. False? *

1. Innovations only emerge as a result of scientific R&D
   1. True?
   2. False?*

1. Understanding user needs is only relevant as a source of innovation in consumer product markets
   1. True?
   2. False?*

1. Innovation at the base of the pyramid refers to:
   1. Construction innovation approaches to new structures
   2. Exploration of innovation opportuntities for products/services in high volume but low income markets
   3. Segmentation of consumer product marketing innovation

1. Disruptive innovation always  occurs when a new technology replaces an existing one
   1. True?
   2. False*

1. ‘Reverse innovation’ refers to:
   1. a novel approach to project management
   2. the condition where innovations developed for a different market (for example in low income emerging countries) migrate to an estbalished market where its features are valued*
   3. a creative thinking technique

1. ‘Mass customisation’ refers to:
   1. an improved version of Henry Ford’s original approach for car manufacturing
   2. an approach which tries to customise products/servcies to specific user needs without incurring cost penalties of high variety production*
   3. a series of innovations in the Catholic church

1. User-led innovation is a marekting technique which involves asking potential users whether they will adopt an innovation
   1. True?
   2. False?*

1. Which of the following did not emerge first as a user-led innovation?
   1. The pick-up truck
   2. Linux software
   3. The i-phone*
   4. The Internet

1. ‘Jugaad innovation’ refers to:
   1. A Bollywood film
   2. An approach to innovation which emphasises improvisation and simple solutions*
   3. A project management tool for accelerating product development

1. ‘Recombinant innovation’ is:
   1. a technique in genetic engineering
   2. a cross-functional team approach to new product development
   3. applying innovation ideas from one sector in another*

1. Government regulation always stifles innovation
   1. True?
   2. False?*

1. Accidents and mistakes are sometimes a rich source of innovation
   1. True?*
   2. False?

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