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STRATEGIC INNOVATION MANAGEMENT By TIDD, BESSANT - TEST BANK

STRATEGIC INNOVATION MANAGEMENT By TIDD BESSANT – TEST BANK

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STRATEGIC INNOVATION MANAGEMENT By TIDD, BESSANT – TEST BANK

Testbank questions

Chapter 06 Sources of Innovation

Correct answers are indicated with a *

  1. ‘Knowledge push’ refers to:
    1. a software tool for accelerating product development
    2. creating innovation opportunities from the results of knowledge production –f or example through R&D*
    3. a government policy approach to fund high tech cities
    4. a venture capital agency
  1. ‘Need pull’ only refers to innovations linked to commercial markets
    1. True?
    2. False? *
  1. Innovations only emerge as a result of scientific R&D
    1. True?
    2. False?*
  1. Understanding user needs is only relevant as a source of innovation in consumer product markets
    1. True?
    2. False?*
  1. Innovation at the base of the pyramid refers to:
    1. Construction innovation approaches to new structures
    2. Exploration of innovation opportuntities for products/services in high volume but low income markets
    3. Segmentation of consumer product marketing innovation
  1. Disruptive innovation always  occurs when a new technology replaces an existing one
    1. True?
    2. False*
  1. ‘Reverse innovation’ refers to:
    1. a novel approach to project management
    2. the condition where innovations developed for a different market (for example in low income emerging countries) migrate to an estbalished market where its features are valued*
    3. a creative thinking technique
  1. ‘Mass customisation’ refers to:
    1. an improved version of Henry Ford’s original approach for car manufacturing
    2. an approach which tries to customise products/servcies to specific user needs without incurring cost penalties of high variety production*
    3. a series of innovations in the Catholic church
  1. User-led innovation is a marekting technique which involves asking potential users whether they will adopt an innovation
    1. True?
    2. False?*
  1. Which of the following did not emerge first as a user-led innovation?
    1. The pick-up truck
    2. Linux software
    3. The i-phone*
    4. The Internet
  1. ‘Jugaad innovation’ refers to:
    1. A Bollywood film
    2. An approach to innovation which emphasises improvisation and simple solutions*
    3. A project management tool for accelerating product development
  1. ‘Recombinant innovation’ is:
    1. a technique in genetic engineering
    2. a cross-functional team approach to new product development
    3. applying innovation ideas from one sector in another*
  1. Government regulation always stifles innovation
    1. True?
    2. False?*
  1. Accidents and mistakes are sometimes a rich source of innovation
    1. True?*
    2. False?

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