Test Bank For BUSN 12th Edition By Marcella Kelly

Description

Test Bank For BUSN 12th Edition By Marcella Kelly

Test Bank For BUSN 12th Edition By Marcella Kelly
Test Bank For BUSN 12th Edition
BUSN 12th Edition By Marcella Kelly – Test Bank
BUSN 12th Edition

Table of Contents

Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.

Part II: CREATING A BUSINESS
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.

Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.

Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.

Part V: MANAGING A BUSINESS
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information & Technology: Finding New Ways to Learn and Link.
17. OM: Putting it All Together