Test Bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World 2nd Edition

Description

Test Bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World 2nd Edition

Table of content 

• Chapter 1 Understanding the Synergetic Digital Ecosystem
• Chapter 2 Understanding Digital Analytics Concepts
• Chapter 3 Choosing Your Analytics Tools
• Chapter 4 Digital Analysis: Brand
• Chapter 5 Digital Analysis: Audience
• Chapter 6 Digital Analysis: Ecosystem
• Chapter 7 Return on Investment
• Chapter 8 Understanding Digital Influence
• Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
• Chapter 10 Improving Customer Service
• Chapter 11 Using Digital Analytics to Anticipate a Crisis
• Chapter 12 Launching a New Product
• Chapter 13 Building Your Research Plan
• Chapter 14 Building Reports that Will Be Useful
• Chapter 15 The Future of Digital Data